Social Media Manager

BoxLunch HQ - City of Industry, CA - Full-time


At BoxLunch, we're serious about pop culture, and using our platform as a means to end hunger. For every $10 spent in stores, we're donating a meal to Feeding America.

We’re looking for a proven social strategist with experience building and nurturing fast growing social communities. Our ideal candidate has managed social efforts in a retail environment, loves analyzing campaign performance and has their thumb on the latest social trends. They understand the intricacies of each social channel and can optimize strategy and messaging to effectively engage the audience. We want a go-getter with an entrepreneurial spirit who can leverage available resources to make a big impact.


  • Oversee strategy and development of all social platforms (TikTok, Instagram, Facebook etc.), including publishing/ editorial calendars and influencer partnerships
  • Social content strategist-development, developing “always on” programs to launch campaigns
  • Lead social/ influencer content planning and development of assets across social platforms with a focus on storytelling, sensational content and video; collaborate closely with Creative and Brand Marketing to ensure alignment with brand /campaign look and feel
  • Manage briefings/ relationships brand partners, licensors and vendors for all social programs
  • Partner with cross-functional teams to standardize KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed; provide learnings to share insights
  • Track and monitor KPIs in “real time” to adjust or pivot strategies, tactics and content development as needed; synthesize analytics to inspire new ideas
  • Monitor any and all available competitive data to analyze competitors’ effectiveness, in order to stay ahead of the industry
  • Serve as brand’s key social strategist and subject matter expert; stay relentlessly up-to-date on emerging and future trends, both within and outside of the industry, to identify or grow business opportunities
  • Understand and advocate early adoption of relevant new platforms and technologies, consistently bringing them to the cross-functional team for brainstorming or execution to further business objectives


  • At least 4 - 5 years of direct social media experience with proven track record preferably in retail / fashion and or entertainment / brand franchises
  • Demonstrated experience in digital environments with a focus on social, content and digital campaign development
  • Advanced writing and editorial skills with utmost attention to detail
  • Comprehensive, nuanced understanding of all social platforms, including emerging platforms
  • Creative sensibility and keen eye for “look and feel” through a lens of pop culture and trends; editorial storytelling experiences a big plus
  • Results-driven with ability to analyze data and deduce implications for social and engagement strategies
  • Strong leadership skills with 2 - 3 years of experience managing multiple direct reports
  • Well-honed public speaking skills with the ability to lead meetings and presentations
  • Highly motivated problem-solver and self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
  • Knowledge of pop culture and entertainment properties is strongly encouraged